The "Spicy" Insight
you are looking for
Spicy Solutions
Spicy Solutions include all kinds of conventional and innovative techniques and methodologies. The specific solutions given below are the ones which Spicy Insight team (together with its partners) is more focused and expert.
Retail Strategies & Shopper Research: Approved techniques to help to boost sales in any kind of retail environment for any kind of product or service. Including value added services such as mapping, geographical insight, in-store monitoring, counting, heat maps, face recognition, NFC based solutions or other innovative techniques. Learn how consumers think, decide and buy.
Marketing Strategies & Branding & Communication: Research or consultancy based marketing strategies, branding and communication solutions including consumer segmentation, preparing communication and marketing plans, communication testing, and other comprehensive techniques.
Market Entry Strategies & Business Idea Testing: Business and strategic consultancy aiming to understand the market wished to enter or the current market dynamics through various sources. Testing the business ideas in a realistic environment, supported by the data and insights.
Big Data & Innovative & Tech-based Solutions: Scientific and academic methodologies to uncover the real-life behaviour and its effect on sales decisions. Working and effective models including Dynamic/ Multi-Dimensional Segmentation (Behavioral, Motivational and Experiential), Marketing-Mix (ROMI) Models and Customer Response/ Sales-Driver Models. Also including User Experience (UX) testing solutions and Internet of Things (IoT) solutions.
About Us - The Spicy Team
Sedat Asil is the founder and director of Spicy Insight. He has spent 16 years of his life in market research, working at the top multinational market research companies, including managerial and business development roles.
Director & Founder
M. Uğur Saltık is a Retail & Shopper Expert, Project Consultant, Trainer and an Executive Coach with an experience of 20 years. He is working as a senior consultant and an executive coach based in Turkey supporting Kantar Retail Global team of Dubai. He also serves for Kantar Consultancy and Moebius globally.
Freelance Consultant
Prof. Dr. Umut Konuş is Associate Professor of Marketing at the Amsterdam Business School. Dr. Konus completed his PhD in the field of Marketing Models at the University of Groningen in 2010.
Freelance Consultant
Barry Lemmon is an expert in understanding and influencing shopper behaviour. Barry is the Founder of First Purchase Research Ltd.
Freelance Consultant
Evrim Gurur Kuşhan is an Anthropologist, Qualitative Research Consultant with a creative mindset. Currently, she works as a freelance Anthropologist and Creative Research Consultant and she ıs ethusiastic about improving the ordinary qualitative research techniques.
Freelance Consultant & Moderator
Why so 'Spicy'?
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Market is spicy, where you have to foresee which element is the correct one for you, without having to taste everything.
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Research is spicy, where different kind of ingredients (methodologies) are used to find the best taste (insights).
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Also the founder is spicy, with his experience he has brought from the east, to be mixed with his global know-how and expertise.
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Even the founder’s family is spicy, originated from one of the oldest civilizations in the world and having worked in the oldest bazaar of the world for the last 70 years.
Contact Us
Postal Address:
Kemp House
152-160 City Road
London EC1V 2NX
United Kingdom